More About Advertising set out to be the alternative voice of advertising, marketing and media nearly ten years ago and since then has developed into one of the main sources of news, information and insight into these industries globally.

More About Advertising set out to be the alternative voice of advertising, marketing and media nearly ten years ago and since then has developed into one of the main sources of news, information and insight into these industries globally.. Insight is the key. MAA doesn’t set out just to report the news or display people’s opinions but, at all …

Jan 17, 2025 · MAA is launching a major survey of its readership and role in the wider advertising, marketing and media community. Our core aim is to gather as much reader feedback as we can to ensure we meet and, hopefully, exceed your expectations. Please take a few moments to complete the survey. By doing so you

The alternative voice of advertising, marketing and media. Mother and Uber check in 2500 times at Gatwick Airport. Uber’s new deal with Gatwick Airport promotes its car, train and coach services with a campaign that tells airline passengers…

Dec 26, 2024 · No prizes for guessing this year's big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the ad industry you want to talk about this is going to have a big impact, not least on all those people who are going to be looking for jobs in 2025. The announcement itself was

Oct 24, 2024 · For decades they've been the central plank of the worldwide advertising empire but now people will be asking (of the ad holding companies) do we need them? Is their time up? So far in Q3 we've had Publicis still leading the field with 5.8% growth, Omnicom on either 6.5% or 3.5% depending on how you

The marketing community seems to be taking Rachel Reeves' Budget and the Government's other travails on the chin with a narrow majority of marketers seeing budget increases in Q4 2024 (+1.9% from a flat O in Q3) according to the IPA's latest Bellwether Survey. However the prospects for Q1 2025 look pretty dismal from here

Dec 13, 2024 · The days of meticulously crafted campaigns, broadcast from the ivory towers of Madison Avenue, are over. Consumers are no longer strolling patiently down a pre-ordained path to purchase; they're sprinting through a multi-dimensional digital maze, bombarded by choices at every turn. Brands get mere milliseconds to capture their attention, make a …

Dec 13, 2024 · Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis Groupe surging ahead of the pack (set to supplant WPP as the biggest by billings this year - they hope) and then the planned Omnicom/IPG merger. This (if it survives regulatory hurdles, which always seem

MAA has more than 40,000 visits a month - from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It's reasonable to suppose that we provide something useful. Even diverting. One of our key sources of revenue, along with