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Geraghty named as new Marketing Society chair - Marketing.ie
Orlagh Geraghty, head of brand marketing at Britvic Ireland, part of the Carlsberg group, has been elected chair of the Marketing Society council for 2025, succeeding Mark Noble, marketing manager at Heinken Ireland. Geraghty has worked on some of Ireland’s leading FMCG brands, including Britvic’s Club, 7Up, Energise, Pepsi and Lipton. She led the company’s […]
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Marketing magazine is Ireland’s leading marketing, advertising and media monthly. Marketing.ie is read by Ireland’s top marketing and media executives, online and digital companies, advertising agencies, PR practitioners, researchers, direct marketing and promotion firms, designers, event organisers and film and sound studios. Marketing.ie is syndicated by controlled circulation on a ...
Articles Archive - Marketing.ie
Feb 8, 2024 · Barry Dooley recounts the story behind the making of the much-loved Barry’s Tea Christmas radio ad created by the doyenne of Irish copywriters, the late Catherine Donnelly, at Irish International.
Marketing Archives - Marketing.ie
Britvic acquired by Carlsberg - Danish brewer Carlsberg group has acquired Irish soft... More →; P&G's John Fix for Radiocentre talk - Radiocentre Ireland's first webinar of 2025 will explain... More →; Sky releases Boyzone promo - Sky has released a trailer for its upcoming three-part... More →; Golden Bake wins Love Irish Food bus ads prize - …
Repak ads come clean on how to recycle - Marketing.ie
A new Repak campaign by The Brill Building aims to change the way Ireland recycles packaging. ‘The Most Sorted’ calls on businesses and the public to reduce the amount of packaging that goes to waste by sending material ‘clean, dry and loose’ to recycling. It is the agency’s second national campaign since ‘Re-imagine’ in 2022 […]
Marketer of the Year finalists named - Marketing.ie
The finalists for this year’s Marketer of the Year have been announced. The three candidates in line for Ireland’s top marketing award are Aileesh Carew, director of sales and marketing for Epic – the Irish Emigration Museum; Paul Dervan, chief marketing officer, National Lottery and Loretta Dignam, founder and marketing director of The Menopause Hub. […]
Report points to what makes brands distinctive - Marketing.ie
A new study by the Distinctive BAT research agency highlights the key factors that drive distinctiveness in brands. Since the release of Byron Sharp’s How Brands Grow and the sequel Building Distinctive Brand Assets by Jenni Romaniuk, distinctiveness has become a central focus for marketers in their thinking, planning and action. Distinctiveness helps brands to be […]
Marketer of the Year finalists announced - Marketing.ie
The search for Ireland’s top marketer is at an advanced stage. Three finalists have now been selected by the Marketer of the Year judges. Heineken’s Fiona Curtin for the roll out of the new Orchard Thieves cider, Brian Keating of AIB for his ‘Brave’ work and Tom Keogh of Keogh’s Crisps have made the interview stage where they present to the award’s judges.
Marketing Society calls for research entries - Marketing.ie
The Marketing Society is calling for entries to this year’s Research Excellence Awards (REA). The winners will be announced at the society’s Christmas lunch in the Shelbourne Hotel on Friday, December 6, following which they will present their case studies the following month. The REA line-up of award sponsors are DMG Media Ireland, Global, Mediahuis, […]