Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche ...

An architect, on the other hand, addresses the big picture. They’re more strategic and visionary, looking at all the systems ...

With restrictions around the use of third-party data collection evolving, advertisers have turned to cookie-less targeting methodologies such… ...

BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through… ...

Nearly half (45%) of B2B companies do not have programs in place to help their sales reps articulate… ...

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to ...

Sales enablement platform provider LiveHive unveiled several new features, including LiveClip, a tool designed to obtain a prospect's… ...

Video marketing platform Vidyard has launched a new app for HootSuite within the company's App Directory. The Vidyard… ...

In the world of B2B technology, it used to be that marketing and sales efforts were primarily targeted… ...

More than half (52%) of companies plan to increase their content budgets between 10% and 50% over the… ...

As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the ...