Volkswagen Middle East partners with Al-Ittihad FC as part of its 'We Drive Football' initiative to connect with ...

In line with the AROYA Cruises' core identity, the sonic identity by MassiveMusic uses Arabic instruments such as the oud and ...

The possibility of a permanent U.S TikTok ban raises pressing questions for agencies who rely on the platform to engage with ...

UAE Young Lions 2025 launches a new Media category, sponsored by UM UAE, "to bring bold, strategic creativity to the global ...

Here's the list of the best PR/communications agencies in the region for 2024, as judged by the Campaign Agency of the Year Middle East jury. Here’s the list of the best PR/communications agencies in ...

Hyperpersonalisation will give businesses an unprecedented ability to connect with consumers on a deeply individual level.

The film mirrors the staggering amount of time pre-teens, teens and youth spend on devices, risks the addiction poses, and ...

The series, made in collaboration with Bundesliga International, will be distributed across Footballco’s channels, which ...

AI is empowering account managers to reclaim their place as orchestrators, not just of campaigns, but of entire ecosystems.

MMS highlight its sports advertising solutions on Saudi Sports Company's TV and digital platforms as well as MBC's lineup of productions, spanning comedies, dramas, talk shows and culturally rich ...

In 2025, strategic marketers will embrace sophisticated AI systems that deliver a more refined contextual analysis, says Seedtag’s Sherry Mansour. By 2029, digital channels will account for 75 per ...

Hungerstation rolled out an AI-powered system to protect its riders from the desert heat by prioritising shaded delivery ...