Drake told the crowd at his concert that he's "very much alive" after Kendrick Lamar took home five Grammys for "Not Like Us" on Sunday, Feb. 2.

Part of the excitement of a live show like the NFL Halftime Show is that we don't know what will happen until it does, like Usher's 2024 surprise guests or Rihanna's pregnancy announcement. But Kendrick's fight comes in the middle of an ongoing rap beef between him and rival Drake.

It’s just the latest achievement for the man who was the first rapper to ever be awarded the prestigious Pulitzer Prize. After the court of public opinion gave him a decisive win in his spring rap feud with Drake, a Super Bowl halftime performance days away and an upcoming tour, Lamar is on a dominant winning streak.