Peter Griffin’s “It insists upon itself” criticism for The Godfather has really taken off online, so the original creator behind Family Guy revealed the real origin story behind the iconic line. In the Season 4 episode,

In a season 4 episiode of Family Guy, as a panic room begins filling up with water, Peter Griffin makes a death bed confession: He “did not care” for The Godfather. His family loses it and an inane argument about the iconic film ensues,

Family Guy creator Seth MacFarlane has revealed the origins of one of the show’s most famous gags, which has since become a viral meme. The long-running animated sitcom, which began in 1999 and will start its 23rd season in February, has a history of controversial jokes and rarely holds back when choosing to mock certain celebrities.