Between its sophisticated ADAS, mediocre specs, and high price, the Afeela 1 seems both a step behind the times and built for a future that hasn't come yet.

From price and range, to computing power and release date, everything we know so far about the upcoming Afeela 1 from Sony and Honda.

J apanese electronics brand Sony is officially getting into the car business. In a partnership with Honda that will be dubbed Sony Honda Mobility (SHM), the two companies will pro

The Afeela 1 Origin and Signature trims are available to reserve in California for $200, with deliveries anticipated to start in 2026.

This year’s party piece saw SHM boss Yasuhide Mizuno summon the “near production ready” Afeela 1 to the CES stage using just his smartphone, while indicating that the suite of of 40 sensors (including cameras, LiDAR, radars and ultrasonic sensors) would allow for high levels of autonomous driving.

Sony Honda Mobility's ultra-high-tech Afeela 1 electric vehicle comes with a $90,000 price tag, which limits its market, and U.S dealers are disappointed in its direct-to-consumer sales model.

The two companies say the Afeela 1 “pursues an interactive relationship between people and vehicles” and will reach the hands of customers in mid-2026. It’s not cheap. Afeel

You may recognize this concept—Sony and Honda debuted it at CES 2024, with customer orders set to open this year. Afeela has also promised an SUV and a cheaper model down the line. And an updated version of the prototype is set to debut at CES 2025 this evening.