The Anheuser-Busch brand is betting that some "friendly competition" and big stars will help it stand out on the most crowded ...

Over the years, Michelob Ultra has expanded its product line, introducing variations like Pure Gold (an organic beer in 2018), Infusions, Amber Max, and even a hard seltzer in 2021.

Michelob ULTRA’s fun new spot, “The ULTRA Hustle”, stars Academy Award nominee Willem Dafoe and Emmy Award winner Catherine O ...

The exclusive Michelob Ultra Club offers an all-inclusive experience in an elevated social environment. Membership includes access to four or six luxury seats at all events in the Toyota Center ...

Michelob ULTRA, a superior light beer known for championing an active and social lifestyle, is making its return to the Super ...

NFL legend Randy Moss, Olympic gold medalist Ryan Crouser and WNBA superstar Sabrina Ionescu make cameos in the Super Bowl ad ...

The Appleton native and four-time Oscar nominee teams up with Catherine O'Hara in a humorous spot that'll be airing during ...

An advertising appearance during Fox’s February 9 broadcast of the Big Game will help the brand kick off a year of sports sponsorships that will likely include the Ryder Cup, FIFA Club World Cup and ...

Yet, Michelob ULTRA says that its new deal with the WSL fits cleanly within its sports sponsorship strategy -- a focus on engaging drinkers who embrace and prioritize an active, balanced lifestyle ...