Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of ...

The supermarket has axed Star Products from its Asda Rewards scheme, with customers slamming the change by saying there is ...

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

The supermarket has teamed up with fitness influencer Joe Wicks in a 30 second clip that brings back the famed 'pocket tap'.

It’s a Monday lunchtime at the Tesco superstore in Brixton, London, and the mostly elderly shoppers are trundling around the ...

Now, a leopard print puffer from Asda (yes, really) has gone viral on TikTok, due to it looking similar to Ganni’s coat (£625, Ganni.com) while costing nearly £600 less. Though one of the more ...

Asda is slashing prices, including through the reintroduction of its rollback reduction programme, as it seeks to reestablish its value for money credentials.

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...

Asda, which is rivalled by Lidl, Aldi, Sainsbury's, Tesco and more, has moved to axe its Star Products from its Asda Reward ...