Marketing Dive2d
McDonald’s brings back Uncle O’Grimacey for return of Shamrock Shake
The avuncular character, who has not appeared in the chain’s marketing for decades, is featured in videos that include an Ancestry partnership.
With 1 Simple Sentence, McDonald’s Just Taught a Key Lesson in Leadership
However, the fact that McDonald’s had a plan in place leads me to what might be the most important sentence in McDonald’s USA ...
MediaPost6d
McDonald's New CMO Returns From Canada
McDonald's USA has appointed Alyssa Buetikofer, CMO of McDonald's Canada, to the role of senior vice-president, CMO and ...