Civil rights activists have gathered outside Target's Minneapolis headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.

Consumers who want to boycott Target should instead spend their dollars on products from Black-owned businesses at the retailer, said April Showers, founder and chief executive of toy, apparel and home goods brand Afro Unicorn, which has been sold at Target since 2022.

Discount store chain Target says it's joining rival Walmart and a number of other prominent American brands in scaling back corporate diversity, equity and inclusion initiatives.

The retailer's decision met with notable criticism, with some noting the company's reputation for inclusiveness has helped it attract a younger, more diverse consumer base.

Critics are calling for shoppers to boycott Target over its DEI policy reversal – but black-owned brands are asking customers to keep shopping at Target stores.

Community leaders in the Twin Cities are calling for a nationwide boycott of Target following its decision to end most of its diversity initiatives. The group held a press conference outside of Target's corporate headquarters in downtown Minneapolis on Jan.

Target is not welcome at the Twin Cities Pride Festival this year despite being a longtime sponsor, organizers say, because the company recently ended some of its DEI programs.

Several Black founders and brand owners are speaking out amid calls for a boycott of major retailers rolling back DEI.

Civil rights activists gathered outside the Minneapolis headquarters of Target Corp. on Thursday to call for a boycott of the retailing giant over its decision to roll back its diversity, equity and inclusion initiatives.