As Meta revises its content moderation policies, advertisers worry about the impact on brand safety and increased exposure to ...

Social apps remained the top category for consumer engagement, with 3 trillion hours spent globally on social media and ...

The OTT service, launched at the International Film Festival of India (IFFI) in November, is now available on Android, iOS, ...

An IIM Ahmedabad alumnus, Buddha began his career at Maxwell Apparels before moving through Uncle Chipps, Excelcia Foods, ...

Deepika Deepti explains how Bata is evolving to appeal to Gen Z by blending modern trends and leveraging digital innovations ...

Mondelez India was named Effie Client of the Year after 1,152 entries and 486 jury members evaluated campaigns across three ...

Bachchan’s association with the brand highlights the brands' focus on strengthening its consumer engagement and presence in ...

As part of the campaign, the brand featured the "Saare Jahan Se Accha" melody, crafted using the sounds of payment ...

Meta has launched its initial testing phase for advertisements on Threads, the company’s text-based social media platform.

Information from these interactions may be shared with Meta and the businesses involved for purposes such as ad targeting and ...

This week’s Ad Spot highlights the World Pickleball League’s playful campaign capturing the sport’s universal appeal, Panda ...

Brands are seen jumping on the nostalgia bandwagon flooding the comments section of Farhan Akhtar’s post with witty callbacks ...