On a mission to “make Metro Bank the first-choice bank for business customers”, the brand has repositioned and refreshed.

From the challenge of defining a new category to growing brands globally, it’s been a busy week. Here is my take.

Very has worked with System1 to develop a precise approach to TikTok pre-testing, as the retailer looks to “accelerate growth ...

Creating a great campaign is by nature a ‘poorly defined problem’, so brands must bring clarity to the agency relationship, ...

President-elect Donald Trump has said he will sign an executive order pausing the ban to allow TikTok’s Chinese owner more ...

Unseasonal weather and shaky consumer confidence has contributed to a dip in Primark’s UK sales. In a trading update for the ...

From pensions to the property market, TikTok is fast becoming the social platform of choice for a host of brands – some of ...

Measurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in ...

Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema.

The technology firm was founded in 1993 as a computer chip business and has since capitalised on the AI boom, with its chips ...

A court ruling that Aldi infringed Thatchers’ trademark could “open the floodgates” for similar cases, meaning retailers ...

After recruiting Kendall Jenner for its latest campaign, Adanola believes a mix of virality, social-first thinking and ...