IMSA, the International Motor Sports Association, started in 1969 and was created by NASCAR founder Bill France and John Bishop, the Executive Director of the Sports Car Club of America.

Courtesy of IMSA The International Motor Sports Association (IMSA) is having a moment. Buried for decades behind bigger and more-popular racing series, the Florida-based IMSA series is fighting ...

As the world of motorsports evolves, so does the way viewers consume their favorite sporting events. The post Dwindling Rolex 24 Viewership Highlights Streaming Importance appeared first on ...

The Rolex 24 starts the racing calendar at Daytona International Speedway. Here's what to know about the 24-hour race, ...

Fans Slam Legacy Motor Club Expansion as Team Struggles with winless 2024 season; fans call for focus on NASCAR performance ...

It won't be until 2015 at the earliest, but the International Motor Sports Association (IMSA), Grand-Am and the Internationale Tourenwagen-Rennen have agreed to a licensing and cooperation deal ...

Brembo, the global leader in braking systems for the road and racetrack, and the International Motor Sports Association (IMSA ...

run by the Daytona Beach-based International Motor Sports Association. This is the 63rd running of the event. NASCAR will come a few weeks later with the Daytona 500. They'll use the oval track ...

run by the Daytona Beach-based International Motor Sports Association. This is the 63rd running of the event. Need a break? Play the USA TODAY Daily Crossword Puzzle. NASCAR will come a few weeks ...