The deal applies to U.K. shoppers, with U.S. iPhone 16 prices resolutely remaining at full price at most major retailers. British shoppers can today pick up a small discount, between 4% and 6%, on the entire iPhone 16 range. The discount applies to all colors and storage options, with cases included as part of the deal.

Amazon's current discount knocks $30 off the set's normal $99 price — the deepest discount we've seen for Apple's smart Bluetooth trackers. Snag the set of AirTags today and get them for as little as $17 a pop.

Amazon has slashed the price of the iPhone 15 (128 GB, Blue) to Rs 59,999 with a 25% discount. Buyers can also trade in their old phones for added savings, potentially reducing the price to Rs 32,699.