L ast month, I covered the news that Red Bull was releasing a new permanent flavor (or Edition, in their brand parlance) in Q1 2025: Red Bull Pink Edition, aka Wild Berries. At th ...

Red Bull Zero has launched in the US: a new drink using monk fruit extract, erythritol, sucralose. The drink has ‘its own ...

The first taste is typical Red Bull flavor. Sweet, slightly tart and with an acidic finish that makes it easy to keep coming back to. There’s a bit of sugar-substitute stickiness that clocks in ...

Two new flavors are now available in the US (Image via Red Bull) These additions aim to align with the brand’s strategy to innovate within the energy drink market and meet evolving consumer ...

it's since expanded its portfolio to a spectrum of flavors. Last summer's watermelon and strawberry apricot were hits. Now, in the winter of 2025, comes Red Bull Zero -- a five calorie sugar-free ...

And as much as I love Red Bull’s original flavor, the brand is offering two new flavors that have me wanting to run to the store to try them. Red Bull/Allrecipes Red Bull is known for its interesting ...

On Jan. 23, shares of beverage maker Celsius Holdings ( CELH -0.39%) fell to an intraday low of $24.55, their lowest price since July 2022.

To start, Celsius saw its retail sales continue to grow at a faster pace than the overall category, with larger competitors such as Monster Beverage (NASDAQ:MNST) and privately owned Red Bull ...