Ball expects publishers will most likely maintain status quo with a US$70 (RM310) release for the title, or with a smaller price hike to US$80 (RM355), similar to the previous shift in 2020 that saw prices rising by US$10 (RM45) from US$60 (RM265).

AAA video games are already quite pricey nowadays, but the analyst says that a $70 GTA 6 would be the "cheapest" Grand Theft Auto game ever released. "A good company raises salaries in line with inflation so that their staff don’t die or something, but games prices haven’t risen with inflation," Douse added.

GTA 6 may set a new $100 base price for games, possibly sparking industry-wide changes in pricing. The game's unprecedented buzz could justify the price hike, aiding in AAA development costs. The ambiguous 2025 release date is making other studios hesitant about releasing their games to avoid competing with GTA 6.

GTA 6's hopefully impending launch has many in the industry hoping it has a positive impact. According to a report from an industry analyst, some are even hoping that its price is raised to $100. According to a gaming industry analyst,