Revived multiple-entry visa scheme attracts more mainland visitors, offsetting trend of Hongkongers heading outside city to spend, expert says.

HONG KONG - A cross-border battle is under way between retailers looking to attract Hong Kongers, as mainland Chinese operators offer free coaches to Shenzhen in the run-up to Lunar New Year, while shopping centres in the financial hub splash out to boost sales.

Millions mark Lunar New Year with celebrations in Hong Kong Lunar New Year festivals and prayers marked the start of the Year of the Snake around Asia and farther afield on Wednesday — including in Moscow.

Mainland Chinese guests are staying for shorter periods and continue to prefer cheap local eats, hoteliers say Hong Kong's hotels are reporting occupancy rates of more than 90 per cent over Lunar New Year,