Hyundai Mobis has introduced a Kia EV9 equipped with a holographic head-up display. It uses a projector and special film to display images and video on the windshield. Pre-development wrapped up last year and mass production could begin as early as 2027.

Hyundai Mobis, the top auto parts maker for Hyundai, Genesis, and Kia, has unveiled the world's first full-windshield holographic display at the Consumer Electronics Show (CES). The innovative tech marks a major leap in the evolution of in-car infotainment systems.

LAS VEGAS -- Interior lighting aimed at reducing motion sickness. Shiny holographic dashboards displayed on windshields. And AI-powered voice assistants paired with infotainment systems to keep you company on long drives.

The company’s Hyundai Mobis arm, which handles parts production ... information up into the driver’s line of sight. We saw BMW’s Panoramic iDrive at CES, too, and it puts a similar run ...

However, while BMW’s approach is to project the head-up display interface onto a black strip at the foot of the windscreen, Hyundai Mobis demonstrated how its UI can be projected onto a ...

Hyundai Mobis kind of stole the show at CES 2025 with the debut of the world’s first full-windshield holographic display, seamlessly integrated into Kia’s EV9.

At CES 2025, automakers like Hyundai, BMW, and Sony Honda Mobility unveiled groundbreaking in-cabin technologies.

Anyone who has attended the Consumer Electronics Show ( CES) over recent years will have spotted that major automotive players have been muscling in on consumer tech turf. Autonomous driving, AI-powered voice assistants and masses of high-definition touchscreen displays have been employed to snare column inches and take over TikTok feeds.

Even before CES 2025 kicked off a few trends began to emerge — or more accurately, some gaps appeared. All U.S. and some European automakers that

The Aptera Aptera is nearly ready for production and features a handy plug-in option for folks who live in sun-starved places like the UK. There's a 50,000-strong list of pre-orders for the Pininfarina-designed, two-seater, solar cell-roofed tri-motor EV, capable of going from 0-60mph in four seconds and onto a top speed of 101mph.

Future roads will be fascinating, and the world’s largest tech event has offered an indication of how they might look.

Sony has used CES 2025 to finally unveil its near-production-guise electric car in the form of the Afeela 1. Sony began developing a car five years ago together with Honda – which also revealed its own concepts at the show – and the end result looks to combine Honda’s car-building skills with Sony’s technological know-how.