Google denies longer unskippable ads on YouTube

YouTube is serving up hours of continuous ads for some, but Google says it's not a bug
YouTube ads are now unskippable and can last for several hours, jsut to deter users with adblockers. Google is cracking down on freeloaders by showing excessively long ads to promote premium subscriptions.
Hours-long unskippable ads spotted on YouTube. What’s going on?
Google has offered an explanation for why these ads are happening and what users can do about it. Whether the explanation is satisfying?
Google denies longer unskippable ads on YouTube, but survey takers beg to differ
Android Authority's survey shows a clear discrepancy between Google's claims about unskippable ads on YouTube and what users are seeing.
Google targets YouTube ad blockers with long unskippable ads
In response, Google has intensified its crackdown on such freeloaders, particularly in 2025, by introducing extreme deterrents like unskippable ads lasting several hours.
YouTube says it’s not serving hourslong unskippable ads to users with ad blockers
Google has denied reports that it’s serving unskippable ads that last for minutes or even hours to some YouTube users who have ad blockers enabled, instead blaming ad blockers themselves for any “suboptimal viewing experience.” Users have complained of seeing unskippable YouTube ads ranging from a few minutes to several hours in duration.
Google Denies Serving Hour-Long Unskippable Ads Despite User Reports
Google denies serving extended unskippable ads on YouTube despite survey showing 31% of users encounter ads longer than two minutes.
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Google tells viewers to pay for YouTube Premium after getting 60-minute unskippable ad
Google has responded after a YouTube viewer went viral on Reddit showing a 60-minute unskippable ad on a video.
YouTube Premium celebrates its new Google One bundle with a mini feature drop
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Google Launches Open-Source “Meridian” Marketing Mix Model
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Google: We're not participating in European fact-checking rules for Search or YouTube
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YouTube Premium users can now get gift cards for testing
This constant improvement is fueled by a feedback loop involving end users and thousands of voluntary beta testers who provide insights into popular apps and services. Notably, Google has now begun ...