Massive crowds have taken over Philadelphia Friday for the Eagles' Super Bowl parade. Why it matters: It's an all-day party to celebrate a team that captured the NFL franchise's second Lombardi Trophy — and the adoring hearts of fans across the world.

Fans lined the parade route along Broad Street and the Parkway to celebrate the Birds' Super Bowl win over the Kansas City Chiefs.

Many businesses with offices along the Super Bowl parade route hosted watch parties for their employees Friday, while restaurants and bars opened their doors for the hordes of Eagles fans who packed Center City.