Since his takeover of then-Twitter in 2022, Mashable has reported that X's user base has declined, fleeing for alternatives like Bluesky, especially after the 2024 U.S. presidential election. Advertisers have been no different, with the trend of companies removing ads on X expected to continue this year.

Musk told employees about the controversial social network's financial struggles earlier this month, as US banks look to find buyers for the company's mammoth debt pile.

X owner Elon Musk said growth on his platform is "stagnant" and revenue is "unimpressive" in a January email to staff that was reported by the Wall Street Journal on Friday. "And we're barely breaking even,