Just days ahead of his return to the White House, President Trump and his wife, Melania, launched a pair of meme coins that have skyrocketed in value and earned them billions of dollars, at least on paper.

In the ever-shifting world of meme coins, new contenders are constantly popping up, each promising the next big explosion. Right now, there’s a heated race for supremacy between some of the most talked-about names in crypto: TRUMP,

President Donald Trump promised crypto investors he’d usher in an era of legitimacy for an industry that’s long been relegated to the financial wilderness — dismissed by some mainstream investors as an highly speculative bet at best or an elaborate Ponzi scheme at worst.