Fear of God ESSENTIALS surprised NBA fans on February 4 with the announcement of their second NBA All-Star 2025 collection.

Just last month, Fear of God ESSENTIALS announced its first drop of the brand’s NBA and WNBA collection just prior to the ...

Fear of God Athletics—the Jerry Lorenzo-led label's ongoing partnership with Adidas—has been building steam in recent months.

After introducing their first performance basketball sneaker in December, Jerry Lorenzo and Adidas are evolving their ...

FEAR IN PARIS: Fear of God swept into the Belle Étoile penthouse suite at Le Meurice during Paris Men’s Fashion Week to ...

The partnership aims to create merchandise that connects with fans while maintaining Fear of God's design principles ...

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball, has proven himself to be one of the most innovative and provocative designers in the footwear industry.

Fashion designer Jerry Lorenzo first came on the scene in 2013 when he launched his Los Angeles-based luxury streetwear label Fear of God. The clothing line has a cult-like following, including ...

adidas and Fear of God Athletics have introduced the Athletics Trainer, an expansion of the collection’s lifestyle footwear lineup. Designed with a sleek and elevated aesthetic, the new silhouette ...