Miami Beach is again cracking down on spring break activities after incidents of public intoxication, property damage and fights.

Miami Beach officials released a reality TV-themed promo forewarning spring breakers of rules and precautions that will be implemented next month.

As part of its yearslong effort to curb raucous partying, the city created “Reality Check,” a video in which revelers break the rules and suffer the consequences.

One year after Miami Beach launched a viral marketing campaign about the city’s desire to “break up” with spring break, officials are rolling out new messaging and similar strict safety measures in hopes of repeating the results they saw in March 2024.

The City of Miami Beach released a hilarious ad Tuesday spoofing reality TV shows in a bid to get incoming spring breakers to behave. In the 90-second clip, which feels like a trailer for a new season of Love Island,

Officials in Miami Beach, Florida are implementing strict security measures to crack down on spring breakers traveling to the waterfront city next month. City officials are ordering heightened police presence,

As millions of Americans begin to make their spring break plans, popular destinations like Miami Beach are enforcing safety restrictions including DUI checkpoints, curfews and bag checks to avoid rowdy crowds ahead of the travel rush.

Miami Beach officials are once again turning to creative marketing — and heavy-handed restrictions — to keep spring break crowds away from South Beach. The city released a spoof of a reality TV show trailer depicting a group of spring breakers having a vacation from hell in Miami Beach.