George at Asda has launched its new activewear brand Gym Locker nationwide, following a trial in 2024. The collection offers ...

The George line has long been a favourite of mine, from collaborations with iconic brands like Roksanda to staple, affordable ...

the George at Asda brand has joined forces with specialist wholesaler Preloved Vintage Kilo. The move comes after Asda launched a scheme encouraging customers to take unwanted clothes back to stores.

Evans joined Asda as managing director of George in January 2022. In her new role, she will lead the retailer's store operations on a permanent basis alongside her leadership of the clothing division.

Allan Leighton, Asda’s Executive Chairman, said: “Asda’s mission is to deliver the value ordinary working people, and their ...

George at Asda has launched its new activewear brand ... contemporary athleisure” for both women and men, featuring cream, mauve, and muted grey “timeless pieces that are designed to be ...

While many items were already around a very budget-friendly £20, George at Asda's sale now means that many items are £10 or less - talk about a bargain. We've handpicked our favourite bits ...