Target will soon end some of its diversity, equity and inclusion (DEI) programs, the retail giant announced Friday.

The retailer's decision met with notable criticism, with some noting the company's reputation for inclusiveness has helped it attract a younger, more diverse consumer base.

The orders cut funding for so-called DEI initiatives across all agencies in order to "end DEI inside the federal government," according to Trump administration officials. They also rescind numerous previous executive orders and actions from past administrations that aimed to promote diversity throughout the federal government.