Enter Central Cee, the 25-year-old rap sensation from the West London neighborhood of Shepherd’s Bush, whose reign over social feeds these past few years feels uncontested. With his studio debut, Can’t Rush Greatness,

After more than a decade in the game and eight top 10 singles, Central Cee has decided it's finally time to drop an album. He's not been in a hurry. The clue's in the title - You Can't Rush Greatness.

His earlier mixtapes, like 23 and Wild West, mostly centered on his attempts to escape street life in “The Ends.” What makes this album feel like a breath of fresh air is the way Cench now blends his street stories with love songs and raw, introspective tracks that explore the changes fame has brought to his life. —Jordan Rose

Central Cee dropped his long-awaited debut album Can’t Rush Greatness on Friday (Jan. 24) via CC4L and Columbia Records.

On No Intro, Central Cee, born Oakley Neil Caesar-Su, looks at what lies between his roots and the stardom he’s enjoyed in the wake of singles like Doja, Let Go, Loading, and Sprinter. “I want a simplistic life, but that’s not realistic,” he raps.